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Books > Social sciences > Psychology > The self, ego, identity, personality
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Psychology of Gift-Giving (Paperback, 1st ed. 2023)
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Psychology of Gift-Giving (Paperback, 1st ed. 2023)
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Gift-giving is an economically significant area of consumer
behavior. For we are constantly buy gifts: for Christmas and
Mother's Day, for birth and baptism, for the start of school and
exams, for engagements and weddings, for birthdays or as souvenirs.
Moreover, gift-giving is a very important psychological phenomenon,
based on voluntariness, but also representing a duty and requiring
compliance with rules. Thus, gift giving is by no means always
associated with joy, but also with stress in the search for a
perfect gift and disappointment when gifts fail. The book presents
central results of psychological research on gift-giving. These
provide answers to the following questions, among others: What
'secret' rules of giving and receiving do we follow? What messages
do we send with our gifts? How do certain characteristics - such as
the amount of the price or empathy - influence satisfaction with a
Gift-giving is an economically significant area of consumer
behavior. For we are constantly buy gifts: for Christmas and
Mother's Day, for birth and baptism, for the start of school and
exams, for engagements and weddings, for birthdays or as souvenirs.
Moreover, gift-giving is a very important psychological phenomenon,
based on voluntariness, but also representing a duty and requiring
compliance with rules. Thus, gift giving is by no means always
associated with joy, but also with stress in the search for a
perfect gift and disappointment when gifts fail. The book presents
central results of psychological research on gift-giving. These
provide answers to the following questions, among others: * What
'secret' rules of giving and receiving do we follow? * What
messages do we send with our gifts? * How do certain
characteristics - such as the amount of the price or empathy -
influence satisfaction with a gift? * What mistakes should we avoid
when giving gifts in romantic relationships? * When is a monetary
gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c.
em. Bernd Stauss held the Chair of Service Management at the
Catholic University of Eichstatt-Ingolstadt. What mistakes should
we avoid when giving gifts in romantic relationships? When is a
monetary gift appropriate and when is it not? The presentation of
psychological gift-giving research is supplemented by references to
gift-giving episodes in fiction by authors such as Paul Auster,
Jonathan Franzen, Margaret Mitchell, and Thomas Mann. These
illustrate the scientific findings and allow us to emotionally
comprehend the experience of giving and receiving. The Author Prof.
Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management
at the Catholic University of Eichstatt-Ingolstadt.
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