Psychology of Gift-Giving (Paperback, 1st ed. 2023)

Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What 'secret' rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: * What 'secret' rules of giving and receiving do we follow? * What messages do we send with our gifts? * How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? * What mistakes should we avoid when giving gifts in romantic relationships? * When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstatt-Ingolstadt. What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The presentation of psychological gift-giving research is supplemented by references to gift-giving episodes in fiction by authors such as Paul Auster, Jonathan Franzen, Margaret Mitchell, and Thomas Mann. These illustrate the scientific findings and allow us to emotionally comprehend the experience of giving and receiving. The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstatt-Ingolstadt.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	2023
First published:	2023
Authors:	Bernd Stauss
Dimensions:	203 x 127 x 14mm (L x W x T)
Format:	Paperback
Pages:	180
Edition:	1st ed. 2023
ISBN-13:	978-3-662-66392-9
Languages:	English
Subtitles:	German
Categories:	Books > Social sciences > Psychology > The self, ego, identity, personality Books > Medicine > Other branches of medicine > Clinical psychology > Psychotherapy Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General
LSN:	3-662-66392-9
Barcode:	9783662663929

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!