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Implicit Measures of Attitudes (Hardcover) Loot Price: R1,474
Discovery Miles 14 740
Repayment Terms: R138 pm x 12*
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Implicit Measures of Attitudes (Hardcover): Bernd Wittenbrink, Norbert Schwarz

Implicit Measures of Attitudes (Hardcover)

Bernd Wittenbrink, Norbert Schwarz

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Loot Price R1,474 Discovery Miles 14 740 | Repayment Terms: R138 pm x 12*

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Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

General

Imprint: Guilford Publications
Country of origin: United States
Release date: February 2007
First published: 2007
Editors: Bernd Wittenbrink • Norbert Schwarz
Dimensions: 229 x 152 x 25mm (L x W x T)
Format: Hardcover - Paper over boards / With dust jacket
Pages: 294
ISBN-13: 978-1-59385-402-7
Categories: Books > Social sciences > Psychology > Social, group or collective psychology
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
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LSN: 1-59385-402-1
Barcode: 9781593854027

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