Imagine It Forward - Courage, Creativity And The Power Of Change (Paperback)

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business.

When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

General

Imprint:	Virgin Books
Country of origin:	United Kingdom
Release date:	September 2018
Authors:	Beth Comstock • Tahl Raz
Dimensions:	234 x 153 x 35mm (L x W x T)
Format:	Paperback - Trade
Pages:	388
ISBN-13:	978-0-7535-4572-0
Categories:	Books > Language & Literature > Biography & autobiography > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Books > Biography > General
LSN:	0-7535-4572-1
Barcode:	9780753545720

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