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Books > Business & Economics > Business & management > Business strategy
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The Future of Innovation (Paperback, New Ed)
Loot Price: R2,374
Discovery Miles 23 740
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The Future of Innovation (Paperback, New Ed)
Expected to ship within 12 - 17 working days
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Three unassailable facts will strike you as soon as you start to
read The Future of Innovation: c One: innovation is the new mantra;
whether you're involved in teaching art and design, new product
development for a blue chip consumer brand or responsible for
providing public services to citizens; c Two: understanding
innovation requires multiple perspectives; from culture and
mindset, social and commercial context, new ways of working as much
as new products or services; c Three: innovation is a journey;
drawing on insights from around the globe is essential to
accelerate our progress. Bettina von Stamm and Anna Trifilova have
gathered together the thoughts and ideas of over 200 of the most
creative innovators from business, professional practice and
academia from nearly 60 countries. The contributors look at
innovation from almost every angle. Their statements offer an
unparalleled view of innovation and provide a depth of insight that
is extraordinary. The editors' reflection on each statement and on
the sections within the book, provide useful links between themes
and reinforce the relationships between many of the ideas. Anyone
interested in innovation (student, researcher or practitioner) will
benefit from this global thought collection. The contributors'
multiple perspectives, models, practical examples and stories
provide a sense of innovation that no single writer could ever
capture. The Future of Innovation is supported by the website
www.thefutureofinnovation.org, where you can find even more
contributions and tools that enable you to exchange, expand,
elaborate and develop your perspectives on the future of
innovation.
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