There's a sales meeting somewhere. Morning, noon, or night, a sales
meeting is taking place. There are more this year than last, and
next year there'll be more than ever. Sales meetings are popular
because of one thing...they pay dividends They're often the
difference between profit and loss, the difference between success
and failure. Sales meetings are that important. Meetings can work
wonders for the people attending. After a snappy meeting in Akron,
Ohio, a salesman remarked, "I learned more about selling in one
hour than I had in the last year " Another commented, "I always get
'pumped up' when I go to sales meetings. I'd be lost without them."
Good sales meetings are profitable for all concerned. However a
sales meeting must actually be good for everyone to benefit. If
there's reason to believe a meeting will not be successful, improve
your plans ...or don't stage the meeting. If there's doubt about
the need for a meeting, establish the need ...or don't call the
meeting. A poor meeting is torture. Even a mediocre meeting is not
acceptable. An effective sales meeting is instructional and
inspirational, both interesting and exciting. Everyone attending
becomes a participant, at least in spirit. They accept and approve,
nodding their heads in agreement with the speakers and
demonstrations. Seven Ways You Can Benefit From Effective Sales
Meetings: 1. You Can Improve Communications. 2. You Can Introduce
New Policies and Products. 3. Your Sales Staff Can Be Instructed
and Trained. 4. Your Sales Staff Can Be Motivated. 5. You Can
Exchange Ideas with Your Staff. 6. You Can Lead Your Staff in
Creative Thinking. 7. You Can Solve Problems. The Biggest Pay Off
of All: It is hoped that many sales executives will benefit
personally from the ten-year collection of "how to" information
contained in this book. Some may get promotions due to it. The
president of a large corporation declared, "If there's any one
ability that makes a man stand out, it's the ability to conduct
sales meetings." When you conduct a meeting you show what you know
about public speaking, human relations, employee training,
showmanship, selling, and sales management, to mention but a few
The fellow who conducts good sales meetings is always in demand. He
can get a job, a better job, a pay raise. Perhaps you're the owner
of a company and, thus, are not seeking advancement. In your case,
the opportunity to increase sales may be your greatest interest.
There can still be personal benefit, however. There's the benefit
that comes from being a strong leader...from deceiving respect
instead of commanding it. Someone said, "The boss may not be right,
but he's still the boss." That's true. But he can be the boss and
be right too There's satisfaction in doing a big job the right way,
in spite of the fact that you're the boss
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