Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adolescents
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Youth Culture and the Media - Global Perspectives (Hardcover, 2nd edition)
Loot Price: R3,892
Discovery Miles 38 920
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Youth Culture and the Media - Global Perspectives (Hardcover, 2nd edition)
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This expansive, lively introduction charts the connections between
international youth cultures and the development of global media
and communication. From 1950s drive-ins and jukeboxes to
contemporary social media, the book examines modern youth cultures
in their social, economic, and political contexts. Exploring the
rise of young people as a distinct media market, the book examines
the relation of youth to modern consumerism, marketing, and digital
technologies. The chapters are packed with analysis of media
representations of youth, debates about the media's 'effects' on
young audiences, and young people's use of the media to elaborate
identities and negotiate social relationships. Drawing on a wealth
of international examples, the book explores the impact of
globalisation and new media technologies on youth cultures around
the world. Assessing a profusion of worldwide research, the book
shows how modern youth cultures can only be understood as part of
an international web of connections, exchanges, and experiences.
With an ideal balance between detailed examples and engaging
analysis, this book is a must-read for anyone interested in youth
cultures and the modern media.
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