Managing Strategic Airline Alliances (Hardcover, New edition)

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Series:	Ashgate Studies in Aviation Economics and Management
Release date:	December 2004
First published:	2004
Authors:	Birgit Kleymann • Hannu Seristoe
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	216
Edition:	New edition
ISBN-13:	978-0-7546-1327-5
Categories:	Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General Promotions
LSN:	0-7546-1327-5
Barcode:	9780754613275

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