Master of Wine and Chef Tim Hanni MW was hailed as the Wine
Antisnob by the Wall Street Journal for his work in understanding
consumer wine preferences and revolutionary concepts for wine and
food pairing. This introductory volume for The New Wine
Fundamentals wine education program is based on two decades of
research by the author and many research colleagues.
"Why You Like the Wines You Like; changing the way the world
thinks about wine" introduces the physiological and psychological
factors that shape personal wine preferences. It offers empowerment
to wine drinkers at all levels and is a truly game-changing
approach to the subject of the enjoyment of wine and wine with
food.
Why You Like the Wine You Like also looks at the countless myths
and lore associated with wine and provides insights and an
information for anyone interested in wine history.
Hanni's wine and food principles were adopted last year and
taught as part of the Advanced Diploma curriculum for the Wine
& Spirits Educational Trust. ""Wine and food pairing is has
become an imaginary and metaphorical exercise with little basis in
reality," Hanni says. "I am on a mission to have everyone pair
wines with the diner, not the dinner.""
""I have spent many hours with Tim wrestling with some of his
ideas while they were still in the formative stage. It was both an
exhilarating and an exhaustive experience. With a broad and deep
knowledge of wine and food history as well as their complexities,
he is not afraid to challenge the way things are done and suggest
alternatives. He's not dogmatic in his beliefs, but he demands that
conventional thinkers think again. You may not agree with all his
conclusions, but I promise he will make you think."" George Taber,
author of the bestseller The Judgment of Paris and A Guide to
Bargain Wines and former correspondent and editor for Time
magazine
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