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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Egocentric Network Analysis - Foundations, Methods, and Models (Paperback)
Loot Price: R984
Discovery Miles 9 840
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Egocentric Network Analysis - Foundations, Methods, and Models (Paperback)
Series: Structural Analysis in the Social Sciences
Expected to ship within 9 - 15 working days
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Egocentric network analysis is used widely across the social
sciences, especially in anthropology, political science, economics,
and sociology, and is increasingly being employed in
communications, informatics, and business and marketing studies.
Egocentric network analysis requires a unique set of data
collection and analysis skills that overlap only minimally with
other network methodologies. However, until now there has been no
single reference for conceptualizing, collecting, and analyzing
egocentric social network data. This comprehensive guide to study
design, data collection, and analysis brings together the state of
knowledge with the most effective research tools to guide newcomers
to this field. It is illustrated with many engaging examples and
graphics and assumes no prior knowledge. Covering the entire
research process in a logical sequence, from conceptualizing
research questions to interpreting findings, this volume provides a
solid foundation for researchers at any stage of their career to
learn and apply ego network methods.
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