0
Your cart

Your cart is empty

Books > Social sciences > Sociology, social studies > Social institutions > Leisure

Buy Now

Digital Media Sport - Technology, Power and Culture in the Network Society (Hardcover) Loot Price: R4,316
Discovery Miles 43 160
Digital Media Sport - Technology, Power and Culture in the Network Society (Hardcover): Brett Hutchins, David Rowe

Digital Media Sport - Technology, Power and Culture in the Network Society (Hardcover)

Brett Hutchins, David Rowe

Series: Routledge Research in Cultural and Media Studies

 (sign in to rate)
Loot Price R4,316 Discovery Miles 43 160 | Repayment Terms: R404 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Research in Cultural and Media Studies
Release date: June 2013
First published: 2013
Editors: Brett Hutchins • David Rowe
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 292
ISBN-13: 978-0-415-51751-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Sport & Leisure > Sports & outdoor recreation > General
Books > Social sciences > Sociology, social studies > Social institutions > Leisure
LSN: 0-415-51751-6
Barcode: 9780415517515

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Pitch Battles - Sport, Racism And…
Peter Hain, Andre Odendaal Paperback R439 Discovery Miles 4 390
Rethinking Fandom - How to Beat the…
Craig Calcaterra Paperback R433 R360 Discovery Miles 3 600
The Age Of Football - The Global Game In…
David Goldblatt Paperback  (1)
R602 R442 Discovery Miles 4 420
Research Handbook on Sport and COVID-19
Paul M. Pedersen Hardcover R6,100 Discovery Miles 61 000
Sports in society - Issues and…
J. Coakley, C. Burnett Paperback R505 R467 Discovery Miles 4 670
Advanced Introduction to the Sociology…
Eric Anderson, Rory Magrath Paperback R571 Discovery Miles 5 710
Advanced Introduction to the Sociology…
Eric Anderson, Rory Magrath Hardcover R2,575 Discovery Miles 25 750
The Footballization of China…
Sten Soederman Hardcover R2,461 Discovery Miles 24 610
Research Handbook on Sports and Society
Elizabeth C.K. Pike Hardcover R5,634 Discovery Miles 56 340
Some Young People
Pearl Jephcott Hardcover R2,516 Discovery Miles 25 160
Strong and Free - Stories and photos of…
Lyndsay Doyle Hardcover R1,452 Discovery Miles 14 520
The Awakening in Tennis - The Best…
Jose Antonio Casares-Falconi Hardcover R837 Discovery Miles 8 370

See more

Partners