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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Digital Media Sport - Technology, Power and Culture in the Network Society (Hardcover)
Loot Price: R4,424
Discovery Miles 44 240
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Digital Media Sport - Technology, Power and Culture in the Network Society (Hardcover)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 17 working days
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Live broadband streaming of the 2008 Beijing Olympics accounted for
2,200 of the estimated 3,600 total hours shown by the American
NBC-Universal networks. At the 2012 London Olympics, unprecedented
multi-platforming embraced online, mobile devices, game consoles
and broadcast television, with the BBC providing 2,500 hours of
live coverage, including every competitive event, much in high
definition and some in 3D. The BBC also had 12 million requests for
video on mobile phones and 9.2 million browsers on its mobile
Olympics website and app. This pattern will only intensify at
future sport mega events like the 2014 FIFA World Cup and 2016
Summer Olympics, both of which will take place in Brazil.
Increasingly, when people talk of the screen that delivers footage
of their favorite professional sport, they are describing desktop,
laptop, and tablet computer screens as well as television and
mobile handsets. Digital Media Sport analyzes the intersecting
issues of technological change, market power, and cultural
practices that shape the contemporary global sports media
landscape. The complexity of these related issues demands an
interdisciplinary approach that is adopted here in a series of
thematically-organized essays by international scholars working in
media studies, Internet studies, sociology, cultural studies, and
sport studies. .
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