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Strategic Alliance Management (Paperback, 3rd edition)
Loot Price: R1,465
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Strategic Alliance Management (Paperback, 3rd edition)
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Strategic Alliance Management presents an academically grounded
alliance development framework, detailing eight stages of alliance
development with consideration for specific management challenges.
For each stage, readers are presented with theoretical insights,
evidence-based managerial guidelines and a business case
illustration. Other chapters consider alliance attributes, alliance
competences, and alliance challenges, and cover topics such as
innovation, co-branding, co-opetition, business ecosystems,
alliance professionals, alliance capabilities, societal alliances
and a tension-based alliance mindset. This fully revised 3rd
edition leverages the book's strengths in marrying theory with
practical insight. All the chapters have been updated to reflect
the current academic literature, whilst new international case
studies are incorporated throughout. Two new chapters feature in
this edition, considering the importance of the mindset required to
successfully navigate alliance arrangements, and emerging alliance
practices, exploring how new technologies, sustainability and the
external environment have disrupted alliance management. In-chapter
text boxes discussing emerging themes provide opportunity for
discussion and analysis. The textbook remains highly valuable core
and recommended reading for postgraduate students of Strategic
Management and Corporate Strategy, MBA and Executive MBA, as well
as reflective practitioners in the field. Online resources include
chapter-by-chapter lecture slides, two long case studies and short
interviews with alliance executives.
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