Making Innovation Pay - People Who Turn IP Into Shareholder Value (Hardcover)

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader--friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth--generating patent programs----and shows you how you can do it too.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	March 2006
First published:	2006
Editors:	Bruce Berman
Foreword by:	Kevin Rivette
Dimensions:	235 x 163 x 18mm (L x W x T)
Format:	Hardcover
Pages:	224
ISBN-13:	978-0-471-73337-9
Categories:	Books > Professional & Technical > Technology: general issues > General Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
LSN:	0-471-73337-7
Barcode:	9780471733379

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