Competition Demystified - A Radically Simplified Approach To Business Strategy (Paperback)

Bruce Greenwald, one of the nationas leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. Itas easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

General

Imprint:	Portfolio
Country of origin:	United States
Release date:	August 2007
First published:	September 2007
Authors:	Bruce Greenwald • Kahn Judd
Dimensions:	215 x 140 x 22mm (L x W x T)
Format:	Paperback
Pages:	399
ISBN-13:	978-1-59184-180-7
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	1-59184-180-1
Barcode:	9781591841807

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