The Radio Station - Broadcasting, Podcasting, and Streaming (Paperback, 10th edition)

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors' manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2018
First published:	2018
Authors:	Bruce Mims • John Hendricks
Dimensions:	280 x 210 x 24mm (L x W x T)
Format:	Paperback
Pages:	458
Edition:	10th edition
ISBN-13:	978-1-138-21881-9
Categories:	Books > Arts & Architecture > Performing arts > Radio Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	1-138-21881-2
Barcode:	9781138218819

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