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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Radio Station - Broadcasting, Podcasting, and Streaming (Paperback, 10th edition)
Loot Price: R1,907
Discovery Miles 19 070
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The Radio Station - Broadcasting, Podcasting, and Streaming (Paperback, 10th edition)
Expected to ship within 9 - 15 working days
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Donate to Against Period Poverty
Total price: R1,927
Discovery Miles: 19 270
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The Radio Station offers a concise and insightful guide to all
aspects of radio broadcasting, streaming, and podcasting. This
book's tenth edition continues its long tradition of guiding
readers to a solid understanding of who does what, when, and why in
a professionally managed station. This new edition explains what
"radio" in America has been, where it is today, and where it is
going, covering the basics of how programming is produced,
financed, delivered and promoted via terrestrial and satellite
broadcasting, streaming and podcasting, John Allen Hendricks and
Bruce Mims examine radio and its future within a framework of
existing and emerging technologies. The companion website is new
revised with content for instructors, including an instructors'
manual and test questions. Students will discover an expanded
library of audio interviews with leading industry professionals in
addition to practice quizzes and links to additional resources.
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