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Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation
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Media and Communication in Nigeria - Conceptual Connections, Crossroads and Constraints (Hardcover)
Loot Price: R4,223
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Media and Communication in Nigeria - Conceptual Connections, Crossroads and Constraints (Hardcover)
Series: Routledge Contemporary Africa
Expected to ship within 10 - 15 working days
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Communication is changing rapidly around the world, particularly in
Africa, where citizens are embracing digital technologies not only
to improve not only interpersonal communication but also the state
of their financial well-being. This book investigates these
transformations in Nigeria's booming communication industry. The
book traces communications in Nigeria back to pre-colonial
indigenous communications, through the development of
telecommunication, broadcasting networks, the press, the Nigerian
film industry ('Nollywood') and on to the digital era. At a time
when Western voices still dominate the academic literature on
communication in Africa, this book is noteworthy in drawing almost
exclusively on the expertise of Nigerian-based authors, critiquing
the discipline from their own lens and providing an important
contribution to the decolonisation of communication studies. The
authors provide a holistic analysis of the sector, encompassing
print journalism, broadcast journalism, public relations,
advertising, film, development communication, organisational
communication and strategic communication. Analysis of the role of
digital technologies is woven throughout the book, concluding with
a final section theorising the future of communication studies in
Nigeria in the light of the digital media revolution. Robust in its
theoretical and methodological underpinnings, this book will be an
important reference for researchers of media and communication
studies, and those working on Africa specifically.
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