Media and Communication in Nigeria - Conceptual Connections, Crossroads and Constraints (Hardcover)

Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria's booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry ('Nollywood') and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Contemporary Africa
Release date:	December 2021
First published:	2022
Editors:	Bruce Mutsvairo • Nnamdi T Ekeanyanwu
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	272
ISBN-13:	978-1-03-207778-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	1-03-207778-6
Barcode:	9781032077789

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