The final entry in this all-you-need-to-know series summarizes the
best points in the previous 12 books, updates many of them, and
integrates must-have knowledge into a unified, indispensable whole.
Entrepreneurs need authors who will speak to them as equals,
sharing the secrets they found as they built their own businesses.
Crafted in that spirit, Praeger's Entrepreneur's Guide series
provides practical, accessible, and authoritative advice on the
major considerations in establishing and growing a new venture.
Each book includes wisdom, tales from the trenches, worksheets,
templates, sample documents, and resource lists to help
entrepreneurs leverage their time and money. The Entrepreneur's
Guide to Running a Business distills and shares the important
points from each of the series' previous books, making the road to
success smoother and more certain. This culmination of the
professional development series takes the reader through all the
important steps of starting and running an enterprise. It includes
such essentials as writing the business plan, hiring the team,
raising capital, managing technology, doing market research, and,
of course, marketing the product. Once the business is up and
running, the book can be consulted for advice on managing growth
and inspiring and retaining employees, as well as for knowledge
about handling crises and flourishing even during a recession.
Combines knowledge, expertise, and personal experiences from a
group of successful entrepreneurs Delves into the nitty-gritty of
actually starting and running a business, covering the full cycle
of business ownership, not just the initial steps Shares insights
into personal growth necessary for success, including leadership
and strategic management skills Explores new ways of obtaining
capital such as "crowdsourcing," soliciting for investors over the
Internet
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