Viewing turn-of-the century African American history through the
lens of cinema, Envisioning Freedom "examines the forgotten history
of early black film exhibition during the era of mass migration and
Jim Crow. By embracing the new medium of moving pictures at the
turn of the twentieth century, black Americans forged a collective
if fraught culture of freedom.
In Cara Caddoo s perspective-changing study, African Americans
emerge as pioneers of cinema from the 1890s to 1920s. Across the
South and Midwest, moving pictures presented in churches, lodges,
and schools raised money and created shared social experiences for
black urban communities. As migrants moved northward, bound for
Chicago and New York, cinema moved with them. Along these routes,
ministers and reformers, preaching messages of racial uplift, used
moving pictures as an enticement to attract followers.
But as it gained popularity, black cinema also became
controversial. Facing a losing competition with movie houses,
once-supportive ministers denounced the evils of the colored
theater. Onscreen images sparked arguments over black identity and
the meaning of freedom. In 1910, when boxing champion Jack Johnson
became the world s first black movie star, representation in film
vaulted to the center of black concerns about racial progress.
Black leaders demanded self-representation and an end to cinematic
mischaracterizations which, they charged, violated the civil rights
of African Americans. In 1915, these ideas both led to the creation
of an industry that produced race films by and for black audiences
and sparked the first mass black protest movement of the twentieth
century."
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