Qualitative methodologies in cultural psychology often lack the
objective and verifiable character of quantitative analysis. Author
Carl Ratner corrects this shortcoming by rigorously systematizing
qualitative methods. The book discusses, for example, means of
systematizing such subjective reports as interviews, letters, and
diaries, which often yield valuable data that is not easily
quantified. Ratner argues that "complex psychological phenomena are
expressed through extended responses" and hence are best studied by
new, more regularized qualitative methods that go beyond measuring
simple, overt responses.
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