Classical Rhetoric and the Visual Arts in Early Modern Europe (Paperback)

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe. This is the first full-length study to look at the issue of visual persuasion in both architecture and the visual arts, and to investigate what roles rhetoric played in visual persuasion, both from the perspective of artists and that of viewers.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	August 2014
Authors:	Caroline Van Eck
Dimensions:	251 x 175 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	238
ISBN-13:	978-1-107-68785-1
Categories:	Books > Arts & Architecture > Architecture > General Books > Arts & Architecture > History of art / art & design styles > 1600 to 1800 > General Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Promotions
LSN:	1-107-68785-3
Barcode:	9781107687851

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