Empty Pleasures - The Story of Artificial Sweeteners from Saccharin to Splenda (Paperback, New edition)

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. NutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can ""have their cake and eat it too,"" but Empty Pleasures argues that these ""sweet cheats"" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true.

General

Imprint:	The University of North Carolina Press
Country of origin:	United States
Release date:	July 2012
First published:	August 2012
Authors:	Carolyn De La Pena
Dimensions:	235 x 156 x 15mm (L x W x T)
Format:	Paperback
Pages:	296
Edition:	New edition
ISBN-13:	978-0-8078-7274-1
Categories:	Books > Professional & Technical > Technology: general issues > History of engineering & technology Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General Promotions
LSN:	0-8078-7274-1
Barcode:	9780807872741

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!