Making a successful video game is hard. Even games that are
well-received at launch may fail to engage players in the long term
due to issues with the user experience (UX) that they are
delivering. That's why makers of successful video games like
Fortnite and Assassin's Creed invest both time and money perfecting
their UX strategy. These top video game creators know that a bad
user experience can ruin the prospects for any game, regardless of
its budget, scope, or ambition. The game UX accounts for the whole
experience players have with a video game, from first hearing about
it to navigating menus and progressing in the game. UX as a
discipline offers guidelines to assist developers in creating the
optimal experience they want to deliver, including shipping higher
quality games (whether indie, triple-A or "serious" games) and
meeting business goals -- all while staying true to design vision
and artistic intent. At its core, UX is about understanding the
gamer's brain: understanding human capabilities and limitations to
anticipate how a game will be perceived, the emotions it will
elicit, how players will interact with it, and how engaging the
experience will be. This book is designed to equip readers of all
levels, from student to professional, with cognitive science
knowledge and user experience guidelines and methodologies. These
insights will help readers identify the ingredients for successful
and engaging video games, empowering them to develop their own
unique game recipe more efficiently, while providing a better
experience for their audience. "The Gamer's Brain: How Neuroscience
and UX Can Impact Video Game Design" Is written by Celia Hodent --
a UX expert with a PhD in psychology who has been working in the
entertainment industry for over 10 years, including at prominent
companies such as Epic Games (Fortnite), Ubisoft, and LucasArts.
Major themes explored in this book: Provides an overview of how the
brain learns and processes information by distilling research
findings from cognitive science and psychology research in a very
accessible way. Topics covered include: "neuromyths", perception,
memory, attention, motivation, emotion, and learning. Includes
numerous examples from released games of how scientific knowledge
translates into game design, and how to use a UX framework in game
development. Describes how UX can guide developers to improve the
usability and the level of engagement a game provides to its target
audience by using cognitive psychology knowledge, implementing
human-computer interaction principles, and applying the scientific
method (user research). Provides a practical definition of UX
specifically applied to games, with a unique framework. Defines the
most relevant pillars for good usability (ease of use) and good
"engage-ability" (the ability of the game to be fun and engaging),
translated into a practical checklist. Covers design thinking, game
user research, game analytics, and UX strategy at both a project
and studio level. This book is a practical tool that any
professional game developer or student can use right away and
includes the most complete overview of UX in games existing today.
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