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Mathematical Models of Distribution Channels (Hardcover, 2004 ed.) Loot Price: R6,238

Discovery Miles 62 380

Repayment Terms: R585 pm x 12*

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Mathematical Models of Distribution Channels (Hardcover, 2004 ed.): Charles A Ingene, Mark E. Parry

Mathematical Models of Distribution Channels (Hardcover, 2004 ed.)

Charles A Ingene, Mark E. Parry

Series: International Series in Quantitative Marketing, 17

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Loot Price R6,238 Discovery Miles 62 380 | Repayment Terms: R585 pm x 12*

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Series:	International Series in Quantitative Marketing, 17
Release date:	October 2004
First published:	November 2004
Authors:	Charles A Ingene • Mark E. Parry
Dimensions:	235 x 155 x 33mm (L x W x T)
Format:	Hardcover
Pages:	568
Edition:	2004 ed.
ISBN-13:	978-1-4020-7163-8
Categories:	Books > Business & Economics > Economics > Microeconomics > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-4020-7163-9
Barcode:	9781402071638