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Books > Health, Home & Family > Self-help & practical interests > Popular psychology > Assertiveness, motivation & self-esteem
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Eleven Steps to Getting What You Want - Persuasion and Influence in the 21st Century (Hardcover)
Loot Price: R874
Discovery Miles 8 740
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Eleven Steps to Getting What You Want - Persuasion and Influence in the 21st Century (Hardcover)
Expected to ship within 12 - 17 working days
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Many people are either uneasy or actually afraid of influencing or
trying to persuade others on a range of topics. Public speaking
remains one of the most feared activities, even for people who do
not describe themselves as shy or quiet. This book will help
readers overcome either the uneasiness or actual fear of
influencing or persuading people to purchase, donate, join, vote,
commit or perform a desired action or behavior, or to adopt a
desired practice or belief through communicating with them in
public. Eleven Steps to Getting What You Want helps the reader
overcome fear and uneasiness when it comes to persuading others to
alter their behaviors or beliefs by offering scientifically proven
communication strategies and tactics with sample "scripts" that can
easily be altered for various situations. But more than that, it
offers a framework for determining that your tactics are ethical.
While most of the strategies will support persuasion and influence
in work settings, the principles and behaviors that are most
effective can be adapted to personal and familial life as well.
Charles Larson lays the groundwork for honing those skills that
will assist readers most in achieving their goals.
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