Part of the successful Routledge 'Working in Asia' series, The
Changing Face of Korean Management focuses on a country that is
predicted by some experts to become the world's third richest by
2025. South Korea, with its thriving telecommunications and
automotive industries, and increasing trade links with China,
survived the 1997 Asian Economic Crisis better than most. This
important textbook explores the key areas of management in this
pivotal country in the region, including: Human Resource Management
Marketing Operations Finance Strategy Overseas affiliates Small
firms and entrepreneurship Women Including case studies and
interviews with front-line Korean managers to enable a real 'voice'
to emerge, and written by native academics, this is a complete
analysis of the current state of management structures in South
Korea. It is important reading for all students of business and
management interested in Asia.
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