This volume assesses the situation for multinationals at the
beginning of the 1990s, bringing together contributions from
academics recognised as world leaders in the field and from
practitioners with wide experience in international management.
Drawing on perspectives from Europe, the USA and Japan, the
contributors outline the shape of the global firm of the future.
They focus squarely on the development of the corporation as a
whole, rather than on the narrow management of individual foreign
subsidiaries, and they also explore the specific implications for
areas such as strategic planning systems, financial management,
information systems and research and development management.
General
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