Selling Your Value Proposition - How to Transform Your Business into a Selling Organization (Paperback)

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	May 2017
First published:	2017
Authors:	Cindy Barnes • Helen Blake • Tamara Howard
Dimensions:	234 x 156 x 13mm (L x W x T)
Format:	Paperback - Trade
Pages:	232
ISBN-13:	978-0-7494-7991-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-7494-7991-4
Barcode:	9780749479916

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