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Books > Business & Economics > Business & management > Business strategy
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Selling Your Value Proposition - How to Transform Your Business into a Selling Organization (Paperback)
Loot Price: R1,331
Discovery Miles 13 310
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Selling Your Value Proposition - How to Transform Your Business into a Selling Organization (Paperback)
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A value proposition is created from the combination of a company's
products and services, and the value gained by the customer. It is
used to drive better business, and is essential to success for any
business - without it, companies are at risk of losing customers
and being drowned out in crowded marketplaces. Selling Your Value
Proposition is a practical, user-friendly guide to establishing a
streamlined customer-centric selling process to communicate and
express value propositions, enabling companies to convey their
value-creating stories to customers consistently. Featuring case
studies and interviews with renowned business leaders and
influencers, Selling Your Value Proposition demonstrates how value
propositions adeptly position a business across a range of
industries. The techniques and skills shared have all been honed
through the authors' experience with more than 600 companies around
the world, and clear, step-by-step guidelines will empower all
readers to effectively focus their value propositions for
competitive success.
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