We are living in an age of continual motion and change, and as a
result traditional strategy planning has become outmoded. Every
manager, perhaps even every employee, needs to become a strategist.
Every strategist, in turn, needs to develop deep consumer insight -
or empathy - as a basis for flexible strategy formation. This book
offers a practical guide on how to develop and implement a
systematic process of strategic empathy to lead to greater
effectiveness and day-to-day success. Marketing With Strategic
Empathy is written by Claire Brooks, the CEO of the global
consulting firm where the strategic empathy framework and processes
were developed. She has applied these in many successful projects
for international corporations for more than 10 years.
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