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Books > Business & Economics > Industry & industrial studies
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Smartphone Start-ups - Navigating the iPhone Revolution (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R1,644
Discovery Miles 16 440
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Smartphone Start-ups - Navigating the iPhone Revolution (Paperback, Softcover reprint of the original 1st ed. 2018)
Expected to ship within 10 - 15 working days
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This book provides detailed examination of start-up companies which
entered the smartphone industry following the revolution triggered
by Apple with its iPhone in 2007. Analytical case studies explore
the rationale behind the business models, financing cycles, and
factors that helped start-ups sustain their own growth and
survival. By studying these companies through the lens of
entrepreneurship and competitor analysis, the author investigates
not only the opportunities that can arise from technological
evolution, but also the uncertainty that has developed surrounding
the industry's future. Topics covered include value proposition
development, evaluation of the effectiveness of business models,
and market competition analysis, unveiling thought-provoking
results about this rapidly changing industry. Scholars of
entrepreneurship, business strategy and innovation management will
find this timely book a valuable contribution to the field.
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