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Netflix's Speculative Fictions - Financializing Platform Television (Paperback)
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Netflix's Speculative Fictions - Financializing Platform Television (Paperback)
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Netflix's Speculative Fictions: Financializing Platform Television
argues that Netflix's scaled expansion has hinged upon its ability
not only to create, but more importantly to communicate, new forms
and flows of potential value in platform capitalism, wherein
capital is mobilized not only from direct revenue streams but also
the new value assigned to inputs and investments of data, debt,
attention, behavior, taste, time, sociality, and speculation. To
interpret and critique these new communications and projections of
value, Colin Jon Mark Crawford performs a discursive analysis of
the platform television industry leader Netflix and its 'investor
lore': the multi-sited narrative of value found in the company's
investor relations materials and corporate communications, such as
letters to shareholders, financial earnings reports, executive
interviews, press releases, and blog posts. Netflix best represents
the increasingly ubiquitous nexus of culture, tech, and finance
industries that is platform television. To better understand the
emergent financial logics of this relatively new media industry, we
must first understand the speculative narratives and discourses of
value which organize it. Scholars of media studies, television
studies, technology studies, and economics will find this book
particularly useful.
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