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A Rhetoric of Divisive Partisanship - The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump (Hardcover) Loot Price: R2,525
Discovery Miles 25 250
You Save: R1,062 (30%)
A Rhetoric of Divisive Partisanship - The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump...

A Rhetoric of Divisive Partisanship - The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump (Hardcover)

Colleen Elizabeth Kelley

Series: Lexington Studies in Political Communication

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Was R3,587 Loot Price R2,525 Discovery Miles 25 250 | Repayment Terms: R237 pm x 12* You Save R1,062 (30%)

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A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. Both Sanders and Trump polarized and reinforced their respective bases as "outsiders." Both relied on anti-establishment arguments and discussions grounded in personal attacks against "enemies" during which they joined their target audiences as marginalized outsiders united through a desire to overthrow the status quo and re-claim America. The book expands on previous ideas about dialogue and political talk and asserts that rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, begun with different intentions and producing different results.

General

Imprint: Lexington Books
Country of origin: United States
Series: Lexington Studies in Political Communication
Release date: February 2018
Authors: Colleen Elizabeth Kelley
Dimensions: 237 x 159 x 18mm (L x W x T)
Format: Hardcover
Pages: 160
ISBN-13: 978-1-4985-6457-1
Categories: Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Promotions
LSN: 1-4985-6457-7
Barcode: 9781498564571

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