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A Rhetoric of Divisive Partisanship - The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump (Hardcover)
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A Rhetoric of Divisive Partisanship - The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump (Hardcover)
Series: Lexington Studies in Political Communication
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A Rhetoric of Divisive Partisanship: The 2016 American Presidential
Campaign Discourse of Bernie Sanders and Donald Trump examines the
campaign speeches of Bernie Sanders and Donald Trump as they
targeted members of the American public that were ideologically
different but equally emotionally vulnerable. Each appealed to
marginalized segments of the electorate, groups at opposite ends of
the political spectrum, joined through a shared distrust and fear
of politics instead of political or even party affiliation. Both
Sanders and Trump polarized and reinforced their respective bases
as "outsiders." Both relied on anti-establishment arguments and
discussions grounded in personal attacks against "enemies" during
which they joined their target audiences as marginalized outsiders
united through a desire to overthrow the status quo and re-claim
America. The book expands on previous ideas about dialogue and
political talk and asserts that rather than serving as a model of
civic and civil discourse, the rhetoric of Sanders and Trump was
reactionary and divisive, begun with different intentions and
producing different results.
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