A Primer on Corporate Governance (Paperback, New)

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contemplating foreign market entry. It takes you from the initial step of initiating an international research project all the way through sampling and analyzing data and making your first moves.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	February 2009
First published:	March 2009
Authors:	Cornelis A.De Kluyver
Dimensions:	230 x 152 x 12mm (L x W x T)
Format:	Paperback
Pages:	242
Edition:	New
ISBN-13:	978-1-60649-004-4
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-60649-004-4
Barcode:	9781606490044

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