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Case Studies in the Wine Industry (Paperback) Loot Price: R3,117
Discovery Miles 31 170
Repayment Terms: R292 pm x 12*
You Save: R218 (7%)
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Case Studies in the Wine Industry (Paperback): Cristina Santini, Alessio Cavicchi

Case Studies in the Wine Industry (Paperback)

Cristina Santini, Alessio Cavicchi

Series: Woodhead Publishing Series in Consumer Science and Strategic Marketing

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List price R3,335 Loot Price R3,117 Discovery Miles 31 170 | Repayment Terms: R292 pm x 12* You Save R218 (7%)

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Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.

General

Imprint: Woodhead Publishing Ltd
Country of origin: United Kingdom
Series: Woodhead Publishing Series in Consumer Science and Strategic Marketing
Release date: December 2018
First published: 2018
Editors: Cristina Santini • Alessio Cavicchi
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Paperback
Pages: 213
ISBN-13: 978-0-08-100944-4
Categories: Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
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LSN: 0-08-100944-5
Barcode: 9780081009444

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