The Why of Consumption - Contemporary Perspectives on Consumer Motives, Goals and Desires (Paperback, New Ed)

Contents:
1. Introduction: The Why of Consumption S. Ratneshwar, David G. Mick and Cynthia Huffman 2. Consumer Goal Structures and Goal Determination Processes: An Integrative Framework Cynthia Huffman, S. Ratneshwar and David G. Mick 3. The Role of Emotions in Goal-Directed Behaviour Richard P. Bagozzi, Hans Bumgartner, Rik Pieters and Marcel Zeelenberg 4. Minimizing Negative Emotions as a Decision Goal: Investigating Emotional Trade-Off Difficulty Mary Frances Luce, James R. Bettman and John W. Payne 5. The Role of Approach/Avoidance Asymmetries in Motivated Belief Formation and Change Frank R. Kardes and Maria L. Cronley 6. The Missing Streetcare Named Desire Russell W. Belk, Guliz Ger and Soren Askegaard 7. Postmodern Consumer Goals Made Easy! Craig J. Thompson 8. Authenticating Acts and Authoritative Performances: Questing for Self and Community Eric J. Arnould and Linda L. Price 9. Representations of Women's Identities and Goals: The Past Fifty Years in Film and Television Elizabeth C. Hirschman and Barbara C. Stern 10. The Urge to Buy: A Uses and Gratifications Perspective on Compulsive Buying Ronald J. Faber 11. On Selling Brotherhood Like Soap: Influencing Everyday Disposal Decisions Luk Warlop, Dirk Smeesters and Piet anden Abeele 12. Timestyle and Consuming Time: Why We Do What We Do With Our Time June Cotte and S. Ratneshwar 13. Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations Jennifer Edson Escalas and James R. Bettman 14. The Power of Metaphor Robin Coulter and Gerald Zaltman

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	April 2003
First published:	2001
Authors:	Cynthia Huffman • David Glen Mick • S. Ratneshwar
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Paperback
Pages:	356
Edition:	New Ed
ISBN-13:	978-0-415-31617-0
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-415-31617-0
Barcode:	9780415316170

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