Pop Up Business For Dummies (Paperback)

Whether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you ll find: * Planning your pop-up venture - whether it s a shop, studio, gallery, or community hub. * Finding the right space for you. * Negotiating with the landlord and sorting out the legalities. * Fixing up and fitting out your space on a budget. * Pulling in the punters - advertising and marketing your pop-up. * Managing a successful pop-up business day-to-day. * Closing up shop efficiently. * Lots of case studies, checklists, tips and hints from experienced pop-up people!

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	October 2012
First published:	December 2012
Authors:	D. Thompson
Dimensions:	214 x 140 x 16mm (L x W x T)
Format:	Paperback
Pages:	264
ISBN-13:	978-1-118-44349-1
Categories:	Books > Business & Economics > Business & management > General Promotions Books > Promotion > For Dummies > Business
LSN:	1-118-44349-7
Barcode:	9781118443491

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