A new look at the strategic and managerial issues surrounding
intellectual property (IP) and international commercialization in
the international market. Four sections cover fundamentals of IP,
country factors and their impact on IP, international management of
IP and international strategies of IP with case studies and
statistical data.
General
| Imprint: |
Palgrave Macmillan
|
| Country of origin: |
United Kingdom |
| Release date: |
April 2008 |
| First published: |
2008 |
| Authors: |
D. Yang
|
| Dimensions: |
216 x 140mm (L x W) |
| Format: |
Paperback
|
| Pages: |
309 |
| Edition: |
1st ed. 2008 |
| ISBN-13: |
978-1-349-54316-8 |
| Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
| LSN: |
1-349-54316-0 |
| Barcode: |
9781349543168 |
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