In Velocity: From the Front Line to the Bottom Line, retail
automotive expert Dale Pollak reveals how dealers in today's
pre-owned automotive marketplace can shift out of low gear toward
accelerated profits. Today's dealers are facing increased
competition brought on by Internet shopping. Pollak delivers a gut
check to dealers employing traditional used car disciplines while
revealing new strategies that turn money-losing departments into
profit-generating winners. The used vehicle marketplace is less
giving and less forgiving than it's ever been before. Astute,
investment-minded management processes are essential for today's
dealers to survive and thrive, says Pollak.
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