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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry

City Of Broken Dreams - Myth-making, Nationalism And The University In An African Motor City (Paperback): Leslie J. Bank City Of Broken Dreams - Myth-making, Nationalism And The University In An African Motor City (Paperback)
Leslie J. Bank
R118 R109 Discovery Miles 1 090 Save R9 (8%) Ships in 5 - 10 working days

City Of Broken Dreams brings the global debate about the urban university to bear on the realities of South African rust-belt cities through a detailed case study of the Eastern Cape motor city of East London, a site of significant industrial job losses over the past two decades. The cultural power of the car and its associations with the endless possibilities of modernity lie at the heart of the refusal of many rust-belt motor cities to seek alternative development paths that could move them away from racially inscribed, automotive capitalism and cultures. This is no less true in East London than it is in the motor cities of Flint and Detroit in the US.

Since the end of the Second World War, universities have become increasingly urbanised, resulting in widespread concerns about the autonomy of universities as places of critical thinking and learning. Simultaneously, there is increased debate about the role universities can play in building urban economies, creating jobs and reshaping the politics and identities of cities.

In City Of Broken Dreams, author Leslie Bank embeds the reader's understanding of the university within a history of industrialisation, placing-making and city building.

Michigan's C. Harold Wills - The Genius Behind the Model T and the Wills Sainte Claire Automobile (Paperback): Alan... Michigan's C. Harold Wills - The Genius Behind the Model T and the Wills Sainte Claire Automobile (Paperback)
Alan Naldrett, Lynn Lyon Naldrett; Contributions by The Wills Sainte Claire Museum; Foreword by Terry Ernest
R544 R503 Discovery Miles 5 030 Save R41 (8%) Ships in 10 - 15 working days
The Global Rise of the Modern Plug-In Electric Vehicle - Public Policy, Innovation and Strategy (Hardcover): John D. Graham The Global Rise of the Modern Plug-In Electric Vehicle - Public Policy, Innovation and Strategy (Hardcover)
John D. Graham
R4,538 Discovery Miles 45 380 Ships in 12 - 19 working days

We may be standing at the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The proliferation of electric cars will change the daily lives of motorists, boost some regional economies and hurt others, reduce oil insecurity but create new insecurities about raw materials, and impact urban air quality and climate change. If you want to understand how quickly the transition is likely to occur, and the factors shaping the pace of the transition, this book delivers with a candid, illuminating style. The invention of the lithium-ion battery and its adaptation to the auto sector set the stage for the exciting proliferation of electric cars, beginning with California and Norway. This book focuses on the period from the oil crises of the 1970s to the present, tracing the development of this entirely new industry and its critical supply chain. John Graham delves into the major societal concerns, economic rationales, governmental policies and corporate strategies. He emphasizes that consumer concerns slowed the pace of the transition while spurring more innovation and new policies to persuade reluctant consumers. And he explains why the transition is now occurring much faster in China and Europe than in Japan and the United States. More broadly, the book tells the story of many successes and failures in public policy, technological innovation and corporate strategy. This book provides an in-depth understanding of how people on every continent in the world are contributing to the new electric-vehicle industry, including the raw materials, battery components, electric motors and charging stations. Faculty, students and researchers will appreciate the integrated treatment of the technical, economic, political and international issues. For the practitioner in industry, government and civil society, the book is an engaging look at the roles of key decision makers and organizations, both those favoring electric cars and those opposed.

Detroit's Lost Poletown - The Little Neighborhood That Touched a Nation (Hardcover): Brianne Turczynski Detroit's Lost Poletown - The Little Neighborhood That Touched a Nation (Hardcover)
Brianne Turczynski
R720 Discovery Miles 7 200 Ships in 12 - 19 working days
Examining a New Automobile Global Manufacturing System (Hardcover): Kakuro Amasaka Examining a New Automobile Global Manufacturing System (Hardcover)
Kakuro Amasaka
R5,784 Discovery Miles 57 840 Ships in 10 - 15 working days

Industries have had to quickly and continuously adjust their strategies in recent years to remain relevant and desirable. The automotive industry in particular has grown exponentially since its inception. In order for this industry to evolve with the changing times and appropriately utilize emerging technologies, further study on the new models and practices within the manufacturing process is required. Examining a New Automobile Global Manufacturing System considers emerging automobile manufacturing practices for the strengthening of automobile corporate management in advanced companies and discusses key changes within corporate management strategies and management technology for the automotive industry. Covering a range of critical topics such as production systems, teaching strategies, and design models, this reference work is ideal for manufacturers, managers, researchers, scholars, practitioners, academicians, instructors, and students.

Electric and Hybrid Vehicles - Power Sources, Models, Sustainability, Infrastructure and the Market (Paperback): Gianfranco... Electric and Hybrid Vehicles - Power Sources, Models, Sustainability, Infrastructure and the Market (Paperback)
Gianfranco Pistoia
R5,432 R4,338 Discovery Miles 43 380 Save R1,094 (20%) Ships in 12 - 19 working days

Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructure and the Market reviews the performance, cost, safety, and sustainability of battery systems for hybrid electric vehicles (HEVs) and electric vehicles (EVs), including nickel-metal hydride batteries and Li-ion batteries. Throughout this book, especially in the first chapters, alternative vehicles with different power trains are compared in terms of lifetime cost, fuel consumption, and environmental impact. The emissions of greenhouse gases are particularly dealt with. The improvement of the battery, or fuel cell, performance and governmental incentives will play a fundamental role in determining how far and how substantial alternative vehicles will penetrate into the market. An adequate recharging infrastructure is of paramount importance for the diffusion of vehicles powered by batteries and fuel cells, as it may contribute to overcome the so-called range anxiety."" Thus, proposed battery charging techniques are summarized and hydrogen refueling stations are described. The final chapter reviews the state of the art of the current models of hybrid and electric vehicles along with the powertrain solutions adopted by the major automakers.

Sacramento Motorcycling - A Capital City Tradition (Hardcover): Kimberly Reed Edwards Sacramento Motorcycling - A Capital City Tradition (Hardcover)
Kimberly Reed Edwards
R749 Discovery Miles 7 490 Ships in 12 - 19 working days
Mobility-as-a-Service - The Convergence of Automotive and Mobility Industries (Hardcover, 1st ed. 2021): Malte Ackermann Mobility-as-a-Service - The Convergence of Automotive and Mobility Industries (Hardcover, 1st ed. 2021)
Malte Ackermann
R2,245 Discovery Miles 22 450 Ships in 10 - 15 working days

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author's extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.

Systemic Approaches to Strategic Management - Examples from the Automotive Industry (Hardcover): Ioan Constantin Dima Systemic Approaches to Strategic Management - Examples from the Automotive Industry (Hardcover)
Ioan Constantin Dima
R5,923 Discovery Miles 59 230 Ships in 10 - 15 working days

The application of systems theory to today's businesses is a direct result of the enhancements that stem from globalization. In order to remain competitive in the new global environment, companies must alter their managerial methods and strategies. Systemic Approaches to Strategic Management: Examples from the Automotive Industry addresses the issues that industrial companies face in the current era of globalization and how the application of systems theory has affected their performance. Highlighting issues such as theoretical approaches of systems theory, production strategies, and organizational structure, this book is a pivotal reference source for practitioners, students, engineers, technicians, business managers, and economists interested in systems theory application in the management of industrial companies.

The Robomobility Revolution of Urban Public Transport - A Social Sciences Perspective (Hardcover, 1st ed. 2021): Sylvie... The Robomobility Revolution of Urban Public Transport - A Social Sciences Perspective (Hardcover, 1st ed. 2021)
Sylvie Mira-Bonnardel, Fabio Antonialli, Danielle Attias
R4,116 Discovery Miles 41 160 Ships in 10 - 15 working days

Over the past two decades, society has been witnessing how technological, political, and societal changes have been transforming individual and collective urban mobility. Driven both by newcomers and traditional players, by disruptive as well as incremental innovations, the main objective now is to enhance mobility and accessibility while, reducing vehicle ownership, congestion, road accidents, and pollution in cities. This transformation has been mainly enabled by the widespread adoption of internet-connected devices (e.g.: smartphones and tablets) and by the innovative business models, technologies, and use-cases that arose from this rapid digitalization, such as peer-to-peer, and two-sided markets providing several mobility schemes: car-sharing, car-pooling, bike sharing, free-floating (cars, bikes, electric scooter), ridesharing and ride hailing either for long distances as well as for urban and micro-mobility. The book presents - in a holistic perspective - how this revolution is happening and what are the major cornerstones for the implementation of robomobility. It aims at answering several substantial issues, such as: What is robomobility and what does it imply for the different stakeholders of the public transport ecosystem? How do policy makers integrate this innovation and how ready the regulations are? How do citizens take part in this transformation? What is the level of user acceptance for this new type of mobility? What are its environmental impacts? What is the economic impact of deploying these shuttles in a local ecosystem?

Harley-Davidson Motor Company (Hardcover): Missy Scott Harley-Davidson Motor Company (Hardcover)
Missy Scott
R1,672 Discovery Miles 16 720 Ships in 10 - 15 working days

It's 1901 and a guy named Harley has an idea. Put an engine on a bicycle. What? Outside his door, carts are still pulled by horses and autos are a rare sight, for goodness' sake. It's 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It's 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Fast forward to the twenty-first century, and the technical innovation hasn't stopped. But there's a lot more than just choppers in the mix. Examples: The Harley-Davidson racing team adds a seventeen-year-old girl to the roster. 250,000 people help celebrate Harley's 100th anniversary in Milwaukee, Wisconsin. And a museum devoted to the company's products opens up. Clearly, this is a company unlike any other.

How did Harley do it? How did it go from making motorcycles to creating a Harley experience that puts hundreds of thousands of people aged sixteen to one hundred on the road traveling to events each year where they can meet company officials and other Harley riders? That's what this book is all about. Honda may match Harley-Davidson for quality and perhaps innovation, but no one has matched the company for its ability to create 'buzz marketing' and turn casual riders into unofficial sales people. Harley-Davidson, it turns out, isn't just in the motorcycle business. As its mission statement points out, it's in the business of fulfilling dreams. As author Missy Scott shows, Harley-Davidson is a rare company in other ways: Its loyal workforce, for one thing, is guided by principles like trust and respect for the individual. For another, the company has made a superb effort to keep jobs in the U.S., when it would be far cheaper and easier to use offshore labor. Teetering on the brink of bankruptcy in the early 1980s, Harley has roared back to capture the hearts of riders the world over, including the million-plus members of the Harley Owners Group (members are known, naturally, as HOGs). This book: -Explains the importance of the company and the essential disruptions that changed business forever. -Details Harley's origins and history. -Presents biographies of the founders and the historical context in which they launched the company. -Explains Harley's strategies and innovations. -Assesses Harley's impact on society, technology, processes, and work methods. -Details financial results over the years. -Predicts Harley's future prospects and successes. In addition, Scott offers special features that include a look at the colorful people associated with Harley, interesting trivia, a Harley-Davidson time line, a focus on products, a look at how the company treats its workers, what its detractors have to say, and where the company is headed. Harley-Davidson--a company that changed, and is changing, the world.

New Frontiers of the Automobile Industry - Exploring Geographies, Technology, and Institutional Challenges (Hardcover, 1st ed.... New Frontiers of the Automobile Industry - Exploring Geographies, Technology, and Institutional Challenges (Hardcover, 1st ed. 2020)
Alex Covarrubias V., Sigfrido M. Ramirez Perez
R4,947 Discovery Miles 49 470 Ships in 12 - 19 working days

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

In the Shadow of Detroit - Gordon M. McGregor, Ford of Canada, and Motoropolis (Hardcover): David Roberts In the Shadow of Detroit - Gordon M. McGregor, Ford of Canada, and Motoropolis (Hardcover)
David Roberts
R968 Discovery Miles 9 680 Ships in 10 - 15 working days

Part biography and part corporate history, ""In the Shadow of Detroit"" investigates the life and career of Gordon M. McGregor, who founded and led Ford of Canada during the first two decades of the twentieth century. With no automotive background, minimal technical expertise, and only a few years of experience in business, McGregor came to Ford in 1904 from a failing wagon-building firm. David Roberts draws from diverse public and private historical sources to chronicle McGregor's swift ascension to corporate leader, including how McGregor attached himself to Henry Ford's meteoric rise, achieved remarkable success, and became for a time Windsor's preeminent industrialist and civic leader. Roberts intertwines McGregor's corporate, civic, and personal lives to trace his pioneering role in the automobile industry. Some themes from McGregor's career that are considered here include company growth, the technical and cultural concept of the automobile, the impact of automotive transportation, technological reliance on Detroit, parent-branch relations, the effects of border proximity, industrial and political lobbying, labor relations, secondary manufacturing, public involvement, and the Great War. In addition, Roberts probes McGregor's often-subservient relationship with the enigmatic Henry Ford and examines how McGregor drew praise and political ire in calling for regional governance in the ""Border Cities"" opposite Detroit. In the years before his premature death, McGregor and his company dominated and defined the growing automotive industry in Windsor-Detroit, and their story deserves to be more widely known. Both elegantly written and exhaustively researched, ""In the Shadow of Detroit"" will be enjoyable and informative reading for local historians and anyone interested in the automobile industry.

Riding the Roller Coaster - A History of the Chrysler Corporation (Hardcover): Charles K Hyde Riding the Roller Coaster - A History of the Chrysler Corporation (Hardcover)
Charles K Hyde
R1,045 Discovery Miles 10 450 Ships in 10 - 15 working days

The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products. From the Chrysler Six of 1924, to the front-wheel-drive vehicles of the 70s and 80s, to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler--its products, people, and performance over time--with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, and traces the company's history to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author follows this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production toreal estate. Throughout, the colorful personalities of its leaders--including Chrysler himself and Lee lacocca--emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

Faster, Higher, Farther - How One of the World's Largest Automakers Committed a Massive and Stunning Fraud (Paperback):... Faster, Higher, Farther - How One of the World's Largest Automakers Committed a Massive and Stunning Fraud (Paperback)
Jack Ewing
R450 R422 Discovery Miles 4 220 Save R28 (6%) Ships in 10 - 15 working days

Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers-one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install "defeat devices" in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.

Global Strategies and Local Realities - The Auto Industry in Emerging Markets (Hardcover): J. Humphrey, Y. Lecler, M. Salerno Global Strategies and Local Realities - The Auto Industry in Emerging Markets (Hardcover)
J. Humphrey, Y. Lecler, M. Salerno
R2,883 Discovery Miles 28 830 Ships in 10 - 15 working days

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

Velocity 2.0 - Paint, Pixels and Profitability (Hardcover): Dale Pollak Velocity 2.0 - Paint, Pixels and Profitability (Hardcover)
Dale Pollak; Edited by Leslie Morris
R837 Discovery Miles 8 370 Ships in 10 - 15 working days

Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

Harley-Davidson Racing, 1934-1986 (Hardcover, Reprint ed.): Allan Girdler Harley-Davidson Racing, 1934-1986 (Hardcover, Reprint ed.)
Allan Girdler
R947 Discovery Miles 9 470 Ships in 10 - 15 working days
The British Motor Industry, 1945-94 - A Case Study in Industrial Decline (Hardcover): Timothy Whisler The British Motor Industry, 1945-94 - A Case Study in Industrial Decline (Hardcover)
Timothy Whisler
R7,957 Discovery Miles 79 570 Ships in 12 - 19 working days

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.

Environmental Assessment of Lightweight Electric Vehicles (Hardcover, 1st ed. 2017): Patricia Egede Environmental Assessment of Lightweight Electric Vehicles (Hardcover, 1st ed. 2017)
Patricia Egede
R3,722 R3,440 Discovery Miles 34 400 Save R282 (8%) Ships in 12 - 19 working days

This monograph adresses the challenge of the environmental assessment of leightweight electric vehicles. It poses the question whether the use of lightweight materials in electric vehicles can reduce the vehicles' environmental impact and compares the environmental performance of a lightweight electric vehicle (LEV) to other types of vehicles. The topical approach focuses on methods from life cycle assessment (LCA), and the book concludes with a comprehensive concept on the environmental assessment of LEVs. The target audience primarily comprises LCA practitioners from research institutes and industry, but it may also be beneficial for graduate students specializing in the field of environmental assessment.

Velocity (Hardcover): Dale Pollak Velocity (Hardcover)
Dale Pollak
R814 Discovery Miles 8 140 Ships in 10 - 15 working days

In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive, says Pollak.

The Japanese Automobile Industry - A Business History (Hardcover, New): Koichi Shimokawa The Japanese Automobile Industry - A Business History (Hardcover, New)
Koichi Shimokawa; Foreword by T. Barker
R6,972 Discovery Miles 69 720 Ships in 12 - 19 working days

An account of the Japanese automobile industry, which focuses on its business success as a relative latecomer to the worldwide market. It profiles the leading producers, such as Toyota, Nissan, Honda and Mitsubishi, and highlights the features of their success in management and design.

The Japanese Automobile Industry - An Annotated Bibliography (Hardcover, Annotated edition): Sheau-Yu J Chao The Japanese Automobile Industry - An Annotated Bibliography (Hardcover, Annotated edition)
Sheau-Yu J Chao
R2,085 Discovery Miles 20 850 Ships in 10 - 15 working days

In less than 30 years, the Japanese automobile industry has risen from obscurity to become the world's leading automobile producer. This bibliography, which lists over 600 English-language titles, focuses on the Japanese automobile industry and its development in the postwar era, especially the period of mass expansion from 1980 to the present. It touches particularly on topics pertaining to the Japanese automobile industry as it relates to the U.S. automobile industry, including the operation of the two industries, Japanese transplants in the United States, and government trade issues. It also features case studies of major Japanese automobile manufacturers. Coverage includes books, articles, conference papers, periodicals, government documents, and audio-visual materials. Entries are fully annotated, and the work is indexed.

Mitsubishi Motors in Illinois - Global Strategies, Local Impacts (Hardcover): Margaret L. Chapman, Arun P. Elhance, John D.... Mitsubishi Motors in Illinois - Global Strategies, Local Impacts (Hardcover)
Margaret L. Chapman, Arun P. Elhance, John D. Wenum
R2,205 Discovery Miles 22 050 Ships in 10 - 15 working days

Are state and local economic incentives to attract new firms worthwhile? Mitsubishi Motors in Illinois provides in-depth analysis of the incentives offered to land Diamond-Star Motors, the plant's labor force, supplier organization, and its community impact to answer this question. The authors conclude with a benefit-cost analysis of the incentive package at the community and at the state level. Written in nontechnical language, the book is intended for planners and administrators in state and local government, economic and business development officers, and international corporate management, as well as economists and public policy analysts.

Although much research has been compiled separately on the various issues surrounding the establishment of Japanese auto manufacturing plants in the United States, this work is unique for its direct surveys of workers, suppliers, members of the community, and city and state leaders involved in the negotiations. Data on the local housing impact are drawn from detailed examination of loan applications in the community during the major hiring period at the plant. While some results confirm previous work, the authors find many differences, particularly in the composition of the labor force and the effect of just-in-time production methods on supplier location. The book provides a comprehensive view of the community and regional impact of a Japanese auto manufacturing plant which can be used as a model for planning economic development strategies to attract new firms to states and communities. Written in nontechnical language, the book is intended for planners and administrators in state and local government, economic and business development officers, and international corporate management, as well as economists and public policy analysts.

Storied Independent Automakers - Nash, Hudson, and American Motors (Paperback): Storied Independent Automakers - Nash, Hudson, and American Motors (Paperback)
R1,008 Discovery Miles 10 080 Ships in 10 - 15 working days

This book explores the business history of three major independent American automakers - Nash Motor Company, the Hudson Motor Car Company, and the American Motors Company - that faced fierce competition from the 'Big Three'. With roots extending back to the first decade of the twentieth century, Nash Motor Company and the Hudson Motor Car Company managed to compete and even prosper as independent producers until they merged in 1954 to form the American Motors Company, which itself remained independent until it was bought in 1987 by the Chrysler Corporation. In "Storied Independent Automakers", renowned automotive scholar Charles K. Hyde argues that these companies, while so far neglected by auto history scholars, made notable contributions to automotive engineering and styling and were an important part of the American automobile industry. Hyde investigates how the relatively small corporations struggled in a postwar marketplace increasingly dominated by the giant firms of Ford, General Motors, and Chrysler, which benefited from economies of scale in styling, engineering, tooling, marketing, and sales. He examines the innovations that kept the independents' products distinctive from those of the Big Three and allowed them to survive and sometimes prosper against their larger competitors. Hyde also focuses on the visionary leaders who managed the companies, including Charles Nash, Roy D. Chapin, Howard Coffin, George Mason, George Romney, and Roy D. Chapin Jr., who have been largely unexamined by other scholars. Finally, Hyde analyzes the ultimate failure of the American Motors Company and the legacy it left for carmakers and consumers today. "Storied Independent Automakers" is based on extensive research in archival collections generated by the three companies. Residing in large part in the DaimlerChrysler Corporate Collection, these sources have been seldom tapped by other scholars before this volume. Auto historians and readers interested in business history will enjoy "Storied Independent Automakers".

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