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Books > Business & Economics > Business & management > Business negotiation
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The Global Rise of the Modern Plug-In Electric Vehicle - Public Policy, Innovation and Strategy (Hardcover)
Loot Price: R4,429
Discovery Miles 44 290
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The Global Rise of the Modern Plug-In Electric Vehicle - Public Policy, Innovation and Strategy (Hardcover)
Expected to ship within 12 - 17 working days
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We may be standing at the precipice of a revolution in propulsion
not seen since the internal combustion engine replaced the horse
and buggy. The proliferation of electric cars will change the daily
lives of motorists, boost some regional economies and hurt others,
reduce oil insecurity but create new insecurities about raw
materials, and impact urban air quality and climate change. If you
want to understand how quickly the transition is likely to occur,
and the factors shaping the pace of the transition, this book
delivers with a candid, illuminating style. The invention of the
lithium-ion battery and its adaptation to the auto sector set the
stage for the exciting proliferation of electric cars, beginning
with California and Norway. This book focuses on the period from
the oil crises of the 1970s to the present, tracing the development
of this entirely new industry and its critical supply chain. John
Graham delves into the major societal concerns, economic
rationales, governmental policies and corporate strategies. He
emphasizes that consumer concerns slowed the pace of the transition
while spurring more innovation and new policies to persuade
reluctant consumers. And he explains why the transition is now
occurring much faster in China and Europe than in Japan and the
United States. More broadly, the book tells the story of many
successes and failures in public policy, technological innovation
and corporate strategy. This book provides an in-depth
understanding of how people on every continent in the world are
contributing to the new electric-vehicle industry, including the
raw materials, battery components, electric motors and charging
stations. Faculty, students and researchers will appreciate the
integrated treatment of the technical, economic, political and
international issues. For the practitioner in industry, government
and civil society, the book is an engaging look at the roles of key
decision makers and organizations, both those favoring electric
cars and those opposed.
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