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Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir. When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than ten non-Koreans at a company headquarters of thousands of employees. For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president-the highest-ranking non-Korean at Hundai HQ. Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water-all of us.
Rolls-Royce is one of Britain's legendary car brands, representing the pinnacle of engineering quality and luxury like no other manufacturer. Since 1904, when Charles Stewart Rolls and Frederick Henry Royce began their collaboration, the Rolls-Royce name has earned respect and admiration the world over. This is the full story of Britain's premier luxury car-maker, from the early experimental models through the 40/50 Silver Ghost, the Twenty, the Phantoms, the Wraiths and their post-1945 successors, with evocative names such as Silver Shadow and Silver Seraph. It celebrates more than 110 years of car manufacture under the Rolls-Royce brand, revealing how careful management and simple dedication have ensured that the Rolls-Royce name remains a byword for the best of the best.
Exploring Ford UK's design studios during the past 70 years, this book provides a unique insight into the company's history, its UK studio locations, and delves into the lives of the designers, modellers and studio engineers.As a profession, automotive design has changed hugely over the past century and continues to evolve as new processes are developed. This book charts the development of Ford projects in the UK, particularly those designed in the Dunton studio, which opened in 1967 and is still a key part of Ford's design resource in Europe. From the early days of chalk drawings and wooden models for the Consul to today's digital renderings and milled clays for the latest Transit, Ford's designers and technicians have never been short of creativity. This book tells their story, in their own words.
Reprinted after a long absence! For the first time, the life of Edward Turner, one of Britain's most talented motorcycle designers, is revealed! Although seen by many as an irascible man who ran a very tight ship, it is an inescapable fact that Triumph was a highly profitable, industry pushing company. Turner's hugely successful sales campaign after World War 2 stunned American manufacturers, and had long-lasting repercussions on their own home market. No one can deny the impact his Ariel Square Four made at the annual Motor Cycle Show in 1931, his superbly-styled single cylinder Tiger models in 1936, and his revolutionary Speed Twin that dominated the Show in 1937. Even more was to follow with his post-war Thunderbird and Bonneville twins.
In this classic text, Taiichi Ohno--inventor of the Toyota Production System and Lean manufacturing--shares the genius that sets him apart as one of the most disciplined and creative thinkers of our time. Combining his candid insights with a rigorous analysis of Toyota's attempts at Lean production, Ohno's book explains how Lean principles can improve any production endeavor. A historical and philosophical description of just-in-time and Lean manufacturing, this work is a must read for all students of human progress. On a more practical level, it continues to provide inspiration and instruction for those seeking to improve efficiency through the elimination of waste.
While it remains too early to tell whether Treasury's intervention in and reshaping of the U.S. automotive industry will prove to be a success, there can be no question that the government's ambitious actions have had a major impact and appear to be on a promising course. Even so, the companies that received automotive bailout funds continue to face uncertain futures, taxpayers remain at financial risk, concerns remain about the transparency and accountability of Treasury's efforts, and moral hazard lingers as a long-run threat to the automotive industry and the broader economy. This book examines the impact and implications of TARP on the U.S. automotive industry.
This book is a pictorial study of the workers who built the legendary line of MG sports cars. With over 160 period photos depicting factory life, car building, and the war effort, this is a fascinating story. The demand for these fiery little cars exploded, eventually pushing to a massive facility outside of Abingdon. The factory included everything needed to build the vehicles, as well as soccer and cricket fields, a pool hall, and a hockey rink. The facility even had its own volunteer fire department, it was so well developed. MG Abingdon's famous racing reputation gained in the 1930s made it the obvious place to site BMC's Competition department with its maiden venture the 1955 Le Mans 24 hour race. The many original pictures in this book chronicle every aspect of the factory, from its opening amidst great euphoria in 1930 to its closing amidst great recriminations in 1980.
As it spreads its tendrils across the globe, one of Neoliberalism's most important policy demands has been labour flexibilisation coded language for tearing up collective bargaining agreements and dismantling trade unions. In this well researched and insightful study, Santella focuses on the auto industry in Argentina between 1990 and 2007 to draw out how workers have resisted these changes.
India is witnessing a unique moment in populism, with sentiments divided between economic reforms that promise fast industrialization and protests that thwart such industrialization. This book offers an ethnographic study of divergent local responses to the proposed construction of a Tata Motors factory in eastern India that would have produced the Nano, the so-called people's car. Initial excitement was followed by long protests among the villagers whose agricultural land was being acquired for the project. After these protests secured the relocation of the factory, further demonstrations followed, sometimes involving the same participants, seeking to bring the factory back. People's Car explores this ambivalence concerning industrialization, asking why long drawn resistances against corporate industrialization coexist with political rhetoric and slogans promoting fast-paced industrialization. Majumder argues that such contradictory rhetoric and promises target divided sentiments in rural India where land is incommensurable with money and a site specially marked by desire for middle caste small landowners aspiring to futures beyond agriculture. Previous studies of industrialization have generally focused on either demands for development or populist critiques. Moving beyond romantic cliches about urban/rural divisions, People's Car offers a single analytical and ethnographic framework demonstrating how pro- and anti-industrialization forces feed off each other.
Founded in 1895 under the aegis of R.H. Lea, the company originally built cycles and motorcycles but, by the 1920s, was established as a manufacturer of high quality sporting cars. From the 1930s to the 1960s, Lea-Francis specialized in medium-sized cars built with care and the best quality components. Successful in motorsports, "Leaf" was an innovative company, but a lack of regard for good business principles led to fluctuating fortunes throughout the company's long life. This text tells the story of the firm.
The life and history of Pirelli encompass three centuries - a remarkable period of time. This extensive study by Professor Carlo Bellavite Pellegrini explores the corporate values and the managers' profiles that have made this extraordinary outcome possible. With exclusive access to the Pirelli Foundation archives and previously unseen correspondence and interviews, Pirelli: Technology and Passion provides a never-before-seen window into the construction of this global corporation. This striking hardback follows the company history of Pirelli and illuminates the key ingredients of its lasting success. From the incorporation and the establishment of the first factory in Milan in 1872, through rapid international development, and up to its current status as a multinational corporation with 22 factories in 13 different countries around the world, Pirelli: Technology and Passion tells a story of entrepreneurs, managers, engineers, researchers and workers who all contribute to an enduring corporate identity.
The Commer Story charts the evolution and history of one of Britain's principal commercial vehicle manufacturers. This fascinating book is not just the history of one vehicle marque, but the story of a company that underwent several name changes, as it acquired and was acquired by several other companies, whilst creating some of the world's most innovative commercial vehicles over a continuous ninety-year manufacturing period.
A potentially troubling aspect of modern vehicle design - some would argue - is a trend for isolating the driver and reducing vehicle feedback, usually in the name of comfort and refinement but increasingly because of automation. There is little doubt cars have become more civilised over the years, yet despite this, the consequences of driver behaviour remain to a large extent anecdotal. Readers will have heard such anecdotes for themselves. They usually take the form of drivers of a certain age recalling their first cars from the 1970s or 80s, in which "doing 70 mph really felt like it". The question is whether such anecdotes actually reflect a bigger, more significant issue that could be better understood. Related questions have been explored in other domains such as aviation, where the change to `fly-by-wire' did indeed bring about some occasionally serious performance issues that were not anticipated. Despite some clear parallels, automotive systems have been left relatively unstudied. The research described in this book aims to explore precisely these issues from a Human Factors perspective. This means connecting the topics of vehicle feel, vehicle dynamics, and automotive engineering with the latest research on driver situation awareness. The problem is explored experimentally from a variety of theoretical viewpoints but the outcomes are consistently practical. Here we have a promising new avenue along which the driver experience can be enhanced in novel and insightful ways. Tools and templates are provided so that engineers and designers can try different ways to boost vehicle safety, efficiency and enjoyment from a human-centered perspective. Association of American Publishers (AAP) Finalist for the 2019 PROSE Award Features Diagnosis of how vehicle feel impacts driver situation awareness, and how this could aid future vehicle designs Multi-theory approach to driver situation awareness, and how different views of this important concept give rise to different insights Comprehensive analysis of situation awareness in driving, the information requirements of drivers, and how these needs can be supported Practical descriptions of how state-of-science Human Factors methods have been applied in practice
This book by historical transport expert Graham Edge is a comprehensive study of a Manchester company whose name became revered in over forty countries. It traces the story from the origins of the firm in 1868 until it ceased engine production almost 130 years later. In 1929 L Gardner and Sons Ltd perfected a small high-speed, direct injection diesel engine, the world's first for an engine of its size. The company soon developed this into the first purpose-built automotive engine of its type. This renowned Gardner LW series was also revolutionary in its use of lightweight aluminium alloys. Because diesel fuel was more economical than petroleum spirit for most of the last century, and especially in the 1930s, Gardner's was able to capitalise on a huge and growing market. Their diesel engines went on to gain an unrivalled reputation for reliability and economy in buses, coaches, lorries, rail, shipping and industrial installations. Their heyday was probably from the end of the Second World War to the early 1960s, a time when their order book was always full. As well as telling the story of the company's engineering achievements (and setbacks), the author also brings to life some of the personalities involved, not least the members of the Gardner family. Although they were 'engineers par excellence', some of the 'could be quite irascible!' By the 1970s Gardners were being left behind by changes in the transport market and also faced damaging industrial relations. In 1977 they became part of the Hawker Siddeley group. This is a reprint of a book first published in 2002 and revised in 2006. Graham Edge was able to draw on knowledge freely provided by former sales director Dion Houghton. The superb photographs are mainly from the archives of Dion Houghton and Paul Gardner, the great-grandson of the founder. Each photograph has a detailed caption and the book's Appendices include production figures.
In this sweeping cultural history, James Flink provides a fascinating account of the creation of the world's first automobile culture. He offers both a critical survey of the development of automotive technology and the automotive industry and an analysis of the social effects of "automobility" on workers and consumers.James J. Flink is an affiliate of the Institute of Transportation Studies and Professor of Comparative Culture at the University of California, Irvine.
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