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Books > History > World history > From 1900 > Postwar, from 1945
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The British Motor Industry, 1945-94 - A Case Study in Industrial Decline (Hardcover)
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The British Motor Industry, 1945-94 - A Case Study in Industrial Decline (Hardcover)
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A fascinating and well-researched look at the British motor
industry which will appeal to both academic readers and
practitioners alike. Why are there now no major car manufacturers
in Britain? Whisler considers this and the surrounding issues,
making valuable comparisons with overseas manufacturers operating
both in the UK and abroad, which provide us with additional
interest and insight. Based upon careful use of company archives,
this book covers in particular the issues of product development,
quality, design, and range, ensuring that The British Motor
Industry is destined to make a distinctive contribution to our
understanding of the performance of UK manufacturers.
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