Global Strategies and Local Realities - The Auto Industry in Emerging Markets (Hardcover)

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	July 2000
First published:	2000
Editors:	J. Humphrey • Y. Lecler • M. Salerno
Dimensions:	216 x 140 x 16mm (L x W x T)
Format:	Hardcover
Pages:	272
ISBN-13:	978-0-333-80485-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
LSN:	0-333-80485-6
Barcode:	9780333804858

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