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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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A Self-Help Guide for Copywriters - A resource for writing headlines and building creative confidence (Paperback)
Loot Price: R532
Discovery Miles 5 320
You Save: R56
(10%)
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A Self-Help Guide for Copywriters - A resource for writing headlines and building creative confidence (Paperback)
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List price R588
Loot Price R532
Discovery Miles 5 320
You Save R56 (10%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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From aspiring to expiring copywriters, this book will help you become a
more efficient, more confident creative. In other words, you'll make
more money. And friends.
It's a little about the creative process and a lot about the craft of
writing headlines, with over two hundred example ads.
If you’re looking for “killer headline formulas that can’t fail,”
“data-driven headline conversion hacks,” “SEO secrets (Google doesn’t
want you to know),” or “can’t-miss clickbait headlines,” you can find
everything you need in a search bar. If you want to learn how to come
up with a crap ton of ideas and turn them into headlines that bring
personality to your writing, click add to cart.
Oh, and as much as the title of this book, A Self-Help Guide for
Copywriters, was meant to be a little tongue-in-cheek, it takes the
subject of creative self-doubt as seriously as it takes creativity. It
will help you whack-a-mole self-doubting thoughts before they can even
get a word in.
Note: This is also a great resource for people who dislike copywriters.
Read this book and soon you’ll be able to casually point out flaws in
their work, making the fragile copywriter in your life feel even more
insecure.
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