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The Discourse of Food Blogs - Multidisciplinary Perspectives (Paperback)
Loot Price: R1,210
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The Discourse of Food Blogs - Multidisciplinary Perspectives (Paperback)
Series: Routledge Research in Language and Communication
Expected to ship within 12 - 17 working days
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This volume adopts a multidisciplinary perspective in analyzing and
understanding the rich communicative resources and dynamics at work
in digital communication about food. Drawing on data from a small
corpus of food blogs, the book implements a range of theoretical
frameworks and methodological approaches to unpack the complexity
of food blogs as a genre of computer-mediated communication. This
wide-ranging framework allows for food blogs' many layered
components, including recipes, photographs, narration in posts, and
social media tie-ins, to be unpacked and understood at the
structural, visual, verbal, and discourse level in a unified way.
The book seeks to provide a comprehensive account of this popular
and growing genre and contribute to our understandings of digital
communication more generally, making this key reading for students
and scholars in computer-mediated communication, multimodality,
critical discourse analysis, corpus linguistics, and pragmatics.
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