Joint ventures and strategic partnerships help you move into
broader markets, capitalise on technological advances and achieve
growth fast. But many fail. This audit will help you strengthen
existing partnerships and alliances - to avoid these potential
pitfalls - and assess the merits of future alliances that you may
be considering. This audit comes in two parts - the first devoted
to technology-based alliances in the manufacturing sector, and the
second devoted to service sector firms. Use it to: clarify your
objectives in entering into the alliance assess your own strengths,
weaknesses and exposures, and those of your partner (or proposed
partner) evaluate the merits of the alliance decide who will gain
most and what you stand to lose if the alliance goes wrong. For
both manufacturing and service sector alliances will help you
evaluate potential partners, management compatibility, strategic
conflicts and the final agreement itself. Then see whether the
alliance fits one of the 4 major types, and meets the key criteria
for success. Finally, check your alliance against the Seven
Strategic Goals for partnerships and alliance: 1.Accessing new
technologies and competencies 2.Exploiting new market opportunities
3.Building market position 4.Specialising 5.Achieving critical mass
6.Achieving cost leadership 7.Withdrawing from the market
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