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Theory and Research in Mass Communication - Contexts and Consequences (Hardcover, 2nd edition)
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Theory and Research in Mass Communication - Contexts and Consequences (Hardcover, 2nd edition)
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This updated edition presents a civic journalism treatment of the
field of mass communication research. The "sine qua non" of the
civic journalism movement seems to center around an implicit
assumption that the human mind is an evolved part in the natural
world, not a detached spectator as much traditional philosophy
assumes. Thus, it has attempted to encourage journalists and
members of their audiences to participate actively in civic life.
Applying the same idea to mass communication academics, this book
focuses on the empirical consequences of their work, especially its
possible impact on human life. It argues that researchers need to
connect with the broader communities in which they live and
considers the impact of media research on society.
Features of the second edition include:
*detailed update of research evidence concerning the media
violence issue;
*additional material concerning media ownership structures and
their possible relationship to media content and effects;
*new material focusing on the impact of tobacco and alcohol
advertising;
*updated and expanded section concerning the history of media
studies; and
*an expanded discussion of philosophical issues pertaining to
theory construction.
This book is intended for graduate and advanced undergraduate
students studying mass communication theory and related subjects,
such as communication theory, media effects, media literacy, and
media and society.
General
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