Books > Reference & Interdisciplinary > Communication studies > Research methods
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Social Network Analysis (Paperback, 3rd Revised edition)
Loot Price: R1,052
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Social Network Analysis (Paperback, 3rd Revised edition)
Series: Quantitative Applications in the Social Sciences
Expected to ship within 9 - 15 working days
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David Knoke and Song Yang's Social Network Analysis, Third Edition
provides a concise introduction to the concepts and tools of social
network analysis. The authors convey key material while at the same
time minimizing technical complexities. The examples are simple:
sets of 5 or 6 entities such as individuals, positions in a
hierarchy, political offices, and nation-states, and the relations
between them include friendship, communication, supervision,
donations, and trade. The new edition reflects developments and
changes in practice over the past decade. The authors also describe
important recent developments in network analysis, especially in
the fifth chapter. Exponential random graph models (ERGMs) are a
prime example: when the second edition was published, P* models
were the recommended approach for this, but they have been replaced
by ERGMs. Finally, throughout the volume, the authors comment on
the challenges and opportunities offered by internet and social
media data.
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