A New Theory of Cultural Archetypes - Capturing Global Unity and Local Diversity (Hardcover, 1st ed. 2023)

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades. Based on the authors' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book's novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Release date:	March 2023
First published:	2023
Authors:	David Midgley • Sunil Venaik • Demetris Christopoulos
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	125
Edition:	1st ed. 2023
ISBN-13:	978-3-03-124481-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	3-03-124481-8
Barcode:	9783031244810

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!