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Ogilvy on Advertising (Paperback, 1st Vintage Books ed) Loot Price: R694
Discovery Miles 6 940
Repayment Terms: R65 pm x 12*
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Ogilvy on Advertising (Paperback, 1st Vintage Books ed)

David Ogilvy

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List price R783 Loot Price R694 Discovery Miles 6 940 | Repayment Terms: R65 pm x 12* You Save R89 (11%)

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

  • How to get a job in advertising
  • How to choose an agency for your product
  • The secrets behind advertising that works
  • How to write successful copy—and get people to read it
  • Eighteen miracles of research
  • What advertising can do for charities and much, much more.

General

Imprint: Random House USA Inc
Country of origin: United States
Release date: June 1988
First published: March 1985
Authors: David Ogilvy
Dimensions: 248 x 188 x 14mm (L x W x T)
Format: Paperback
Pages: 224
Edition: 1st Vintage Books ed
ISBN-13: 978-0-394-72903-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-394-72903-X
Barcode: 9780394729039

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