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Innovation and Capacity Building - Cross-disciplinary Management Theories for Practical Applications (Paperback, Softcover reprint of the original 1st ed. 2018) Loot Price: R2,873
Discovery Miles 28 730
Innovation and Capacity Building - Cross-disciplinary Management Theories for Practical Applications (Paperback, Softcover...

Innovation and Capacity Building - Cross-disciplinary Management Theories for Practical Applications (Paperback, Softcover reprint of the original 1st ed. 2018)

Demetris Vrontis, Yaakov Weber, Alkis Thrassou, S M Riad Shams, Evangelos Tsoukatos

Series: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

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This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
Release date: 2019
First published: 2018
Editors: Demetris Vrontis • Yaakov Weber • Alkis Thrassou • S M Riad Shams • Evangelos Tsoukatos
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 296
Edition: Softcover reprint of the original 1st ed. 2018
ISBN-13: 978-3-03-008138-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Business negotiation
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Earth & environment > The environment > Applied ecology > General
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LSN: 3-03-008138-9
Barcode: 9783030081386

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