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Marketing Cases from Emerging Markets (Hardcover, 2014 ed.)
Loot Price: R1,969
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Marketing Cases from Emerging Markets (Hardcover, 2014 ed.)
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Despite the fact that experts acknowledge the importance of the
emerging markets, there is a dearth of real case studies specially
focussed on marketing issues. This case study book addresses that
need. It is also important and timely in providing a framework for
instructors and researchers (both academic and industry) to
understand the dynamics occurring in emerging markets. This book is
composed of long and short real cases with varying complexity in
different sectors including airlines, hotel, fashion, etc. These
will cover issues which are unique to the emerging markets
(including the BRIC countries) to understand the dynamics occurring
in these countries. With its case studies, collection of questions,
and real-life marketing examples, this book offers unique benefits
to marketing students and educators across the world. A must-have
for every marketing course module.
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