Marketing Cases from Emerging Markets (Hardcover, 2014 ed.)

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	September 2013
First published:	2014
Editors:	Dilip Mutum • Sanjit Kumar Roy • Eva Kipnis
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Hardcover
Pages:	167
Edition:	2014 ed.
ISBN-13:	978-3-642-36860-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-642-36860-3
Barcode:	9783642368608

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